Jolene Elizabeth - OBM & Coach
Tech & Systems Specialists for High-Growth CEOs

The Systems First CEO Experience

Helping coaches, service providers, and course creators ditch the tech stress and build a seamless and automated business backend in 90-days.

Tech shouldn’t be a time-suck.

You started this business because you love what you do.
You’re good at it.

But now, you’re drowning in backend chaos that’s holding you back from the next level.

Clients are falling through the cracks.
You’re manually sending invoices and follow-ups.
You’re constantly fixing tech instead of focusing on growth.
Your systems aren’t keeping up with your momentum.

You know this isn’t sustainable.

Your business is growing, but your backend is a hot mess…and it’s making everything harder than it needs to be.

What if your business actually worked FOR you?
What if clients were onboarded automatically?
What if sales and payments just happened (without you touching a thing)?
What if your team knew exactly what to do, without needing you every second?

You’re not “bad at tech.”
You just need a solid backend that matches your level of success.

That’s what we build inside The Systems-First CEO Experience.

READY TO CHANGE THE WAY YOU WORK?

This is for you if…

✺ You’re scaling, but your backend is slowing you down. You’re bringing in clients, but your systems can’t keep up.

✺ You’re too deep in the day-to-day. You should be focused on growth, but instead, you’re stuck fixing tech problems and chasing unpaid invoices.

✺ You’re constantly putting out fires. Your business is working, but it’s hard. It’s not flowing, and every little thing feels like a struggle.

✺ You’re ready for a backend that just WORKS. No more broken automations. No more lost leads. No more wondering, “Wait, did I send that contract?”

How it works:

PHASE 1: THE DEEP DIVE
  • We map out your systems, workflows, and biggest bottlenecks during a 90-minute strategy call
  • I’ll audit everything you’re using in your business and let you know what’s not working or could use some tech-love.
  • You’ll recieve a step-by-step plan for what we’ll optimise over the next two months
  • We determine where the 40 hours of hands-on tech setup will be best used to deliver the most impact
PHASE 2: IMPLEMENTATION AND AUTOMATION

Over months 2 & 3, I’ll dedicate 40 hours of expert implementation to focus on the highest-impact areas identified in Phase 1.

This might include:

✔ CRM & Workflow Setup (Dubsado, ClickUp, Notion, Airtable)
✔ Automated Client Onboarding (Leads → contracts → payments → welcome emails)
✔ Payment & Scheduling Systems (ThriveCart, Stripe, PayPal, Calendly)
✔ Sales Funnel & Email Sequences (Lead magnets, automated follow-ups, nurture sequences)
✔ File Organisation & SOP Library (So your team knows EXACTLY how things work)
✔ Backend Testing & Optimisation (Because your tech should just work)
✔ Workflow Automations (Zapier integrations, SOPs)
✔ Client & Team Onboarding Automations (Seamless, stress-free experiences
✔ ClickUp or Notion Dashboard Build (CEO dashboard, project management, lead and client management, automations)
✔ Inbox & Calendar Automation (Filters, templates, scheduling workflows)
✔ File & Cloud Organisation (Google Drive, Dropbox)
✔ KPI Tracking Setup (So you always know what’s working & where to improve)

Each task will be prioritised based on your business goals and what will free up your time the fastest.

PHASE 3: TESTING & HANDOVER
  • You’ll receive walkthrough videos & SOPs so you can confidently manage your backend
  • We tweak anything that needs extra fine-tuning
  • You’ll have me on Slack for 30 days post-implementation so you’re never left hanging.

Investment

90 Days of High-Touch Support to Optimise, Automate, and Streamline Your Backend – saving you 10+ hours a week!
$5,500 AUD

Payment Plan: 2 monthly payments of $2,850 AUD

I’m Jolene

ONLINE BUSINESS MANAGER,  Integrator & coach

I’m a multi-passionate mama, online business manager, and certified embodiment coach, passionate about helping purpose-driven entrepreneurs build businesses that thrive without sacrificing what matters most.

With over a decade of experience managing top brands as a digital project and creative studio manager, and having faced burnout myself, I know firsthand the importance of creating a business that supports your wellbeing and aligns with your vision.

I believe your business should work for you, not the other way around. That’s why I focus on bringing clarity and balance to the chaos, handling the moving parts so you can focus on what you love most. From launching new offers and refining client onboarding to managing your team and streamlining your systems, I create structure and workflows that hold it all together.

Using tools like ClickUp, Dubsado, and detailed SOPs, I combine intentional strategies with streamlined systems that reflect your values and fit the season of life you’re in. My holistic approach integrates aligned goal setting, self-care, and sustainable rhythms to ensure your business is not only successful but also fulfilling.

The result? A business that works seamlessly behind the scenes, reflects who you are, and supports the freedom-filled life you deserve.

If you’re ready to let go of operational overwhelm and step into a business that feels balanced, aligned, and built for growth, let’s connect.

Jolene Elizabeth Hero 2

Let’s get your business
back on track

You deserve to run a business that doesn’t feel like it’s running you. If you’re ready to finally have the support you need to take your business to the next level without losing your sanity – let’s chat.

Ready to transform your business operations and scale with ease?

Love Notes from Clients

★★★★★

"Jolene has been supporting me as my OBM for over two years now, and has been an incredible asset to my business as it's grown and matured in that time. She is the perfect antidote to my scrambled, off-the-cuff way of doing things, and has put systems and frameworks in place to ensure that all runs smoothly with as little stress as possible. Something I particularly love and value is her initiative — she knows me and my business so well that she sees what needs doing and takes action to move things forward. This is such a rare quality and for a busy entrepreneur, is truly worth its weight in gold."

"Jolene was an absolute game-changer in my business. As my OBM, she helped us become scalable, lean, and agile by creating processes for launching, delivering programs and supporting clients that were invaluable to our growth. Not only is she a strategic thinker with an incredible ability to anticipate business needs, but she also genuinely cares about the success of the businesses she works with. Her dedication and deep commitment made her such a joy to work with, and I truly felt supported every step of the way."

"Jolene is incredibly talented and has created a website that is absolutely as I had hoped for. She has been extraordinarily patient throughout the past few months. I am based in London so there has been times when she has been waiting for me to complete tasks. No easy feat working for a client who is on the other side of the world, but Jolene has been continually cool, calm and hugely generous with her time. I am so delighted with my new website and logo, and I'm hugely grateful to Jolene for all her hard work."

 

Harriet Rowlands – No Place Like Home

"Jolene was an incredible asset to my business and overhauled everything! She set up systems and processes that changed my business and created wonderful client onboarding and offboarding journey for my clients. I loved working with Jolene!"

 

Louise Cornell – The VA Method Mastermind

"Jolene is an absolute pleasure to work with and I would recommend her to anyone looking for a talented designer and/or online business manager! I was grateful to have Jolene design the branding for my new business recently and I absolutely love everything she has created so far. Jolene is so creative and clever in her design and strategic in her thinking, as well as being very knowledgeable in all the support tools and technologies to streamline everything too. Thank you so much Jolene!"

 

Tracey C – Flower Theory Co

"Jolene was great to work with. Her onboarding process was smooth and deadlines were very clear from the outset. I look forward to more projects and highly recommend her work."

 

Amy – Retail Rockstars

"The website & branding Jolene created for my business far exceeded my expectations. The collaborative process was seamless, and Jolene's prompt and clear communication ensured the projects success."

 

Nelson – Nelson de Carvalho Coaching

"I reached out to Jolene when launching my new business. I needed a website as well as support setting up various systems and tools. I love my website. I think it really reflects me as a person, and my passion to make a difference in my way. Jolene has been terrific. She was so patient, which was great, but her knowledge and skills spoke for themselves. I've had so many compliments on my website and the clients keep pouring in."

 

Jocelyn Gill – Soul Support Coordination

"I cannot thank Jolene enough for her incredible expertise and creativity in developing my website and brand. Jolene was incredibly knowledgeable and patient with my never ending questions! She was able to guide me seamlessly through each step of the process, to an outcome that I'm absolutely thrilled with. It was absolutely fantastic to work with Jo, as it felt like an easy and fun collaboration throughout. Jo has a calm, organised, detailed and creative way of working that removed all the stress from the process. Anyone lucky enough to work with Jo will be thrilled with both the process and the final outcome. Highly recommend!"

 

Zoe Slater – Zoe Slater Education

"The absolute genius brain of Jolene has been fundamental in the support of our memberships + marketing team in their work in setting up Newsletter features and online user-friendly club memberships."

 

DJ – Noosa Pirates Rugby Team

"Jolene has been amazing. She was very patient with me and advised me along the way. We are so happy with the website it looks amazing, and we love the colours. Definitely a big tick for Jolene - she is a star."

 

Tate & Sue – All Abilities Public Speaking