DONE-FOR-YOU TECH, SYSTEMS & FUNNELS
The Systems First CEO Experience
Smart, soulful backend support for scaling coaches and creatives
From tech setup and system strategy to funnel design and seamless implementation, this is your all-in-one solution for building a backend that runs smoothly, sells with ease and supports the CEO you are becoming.
DOWNLOAD YOUR FREE HOLISTIC CEO DAY PLANNER & 90-DAY ROADMAP 💌
You’re the visionary.
But your backend hasn’t caught up yet.
You’re here to lead, to coach, to create meaningful impact.
But behind the scenes, your systems are stretched.
You’re juggling client delivery, content, launches and team support while trying to hold together a backend that feels messy, manual and misaligned.
You know it could be better.
But figuring out the tech, building the funnels and managing all the moving parts isn’t where your energy is best spent.
You don’t need another person waiting around to be told what to do.
You need someone who can step in, understand the bigger picture and build the plan. Someone who can create the task list, manage the moving parts and make sure nothing falls through the cracks.
That’s my zone. I bring the structure, the systems and the strategy & the creativity, so you can stay focused on serving your clients, leading your team and doing the work that actually lights you up.
Ready for your backend to finally support your growth?
What I Do
I take the backend off your plate and build systems designed to support the next level of your business.
From funnel strategy and creative implementation to tech setup and automation, I create smooth and seamless backend experiences that let you lead with clarity and ease.
My work blends structure, strategy and soul. It is about giving you space to grow, knowing the backend is taken care of with intention and expertise.
How I Support You
✺ Funnel strategy and mapped out client journeys
✺ Funnel builds for lead magnets, tripwires, launches and evergreen offers
✺ Tech setup and automation that saves time and supports scalability
✺ Custom landing pages, sales pages and thank you pages
✺ Email marketing setup and sequence formatting
✺ Creative design, formatting and user experience flow
✺ Backend audits, tech cleanups and system optimisation
✺ CRM setup, onboarding workflows and delivery systems for courses or programs
PACKAGES
Launch-Ready Funnel Retainer
Ongoing support to plan, build and launch your next funnel with clarity and calm
As your business evolves, so do your ideas. New offers, new freebies, new workshops. Each one deserves a funnel that’s thoughtfully mapped, beautifully built and backed by smart systems that support your growth.
This retainer is for the business owner who is consistently creating and needs a trusted partner to bring each funnel to life, from strategy to tech to delivery.
No more last-minute duct-taping or scrambling to connect platforms. You’ll have consistent support to map out, build and launch your funnels with confidence and ease, all while staying aligned with your values, your energy and the season of life you’re in.
Investment
$1,800 AUD monthly
Limited spaces available
WHAT’S INCLUDED EACH MONTH
Strategy & Mapping
✺ Monthly 60-minute strategy session
✺ Funnel planning and user journey mapping
✺ Thank you page with upsell or next-step integration
✺ Cart setup and payment integration
✺ Course or digital product delivery setup (Kajabi, Heartbeat, ThriveCart Learn etc.)
✺ Email marketing automation and sequence upload (up to 6 emails per funnel)
✺ List segmentation and tagging
✺ Mobile responsiveness, testing and QA across all platforms
✺ Connection to relevant social platforms, webinar tools or CRM as needed
Funnel Creation & System Build
✺ One full funnel build per month (opt-in, sales, tripwire, live launch or evergreen)
✺ Landing or sales page design (Kajabi, ThriveCart, Showit or platform of choice)
✺ Client portal or resource hub builds
✺ Workflow mapping and refinement across sales, delivery or marketing
✺ Automation strategy and platform integrations (Zapier, Airtable, ConvertKit etc.)
Backend Systems & Support
✺ Funnel performance review and refinements
✺ Light content edits, graphics or design tweaks as needed
✺ Tech and integration support (Flodesk, ConvertKit, Dubsado, Zapier, Airtable etc.)
✺ Slack or email access for ongoing questions and updates
✺ Private project dashboard with live progress tracking
Custom Tech & Systems Project
Tailored builds to clean up, streamline or rebuild the backend of your business
Sometimes your business outgrows your systems, or maybe they were never set up properly to begin with. Whether you’re prepping for a relaunch, moving platforms, or building from scratch, this is for the CEO who needs solid systems but doesn’t have the time or tech capacity to do it solo.
We’ll work together to scope what you need, create a clear project plan, and bring it to life from start to finish.
Investment
Starting from
$1,200 AUD
What’s Included:
Funnel & Tech Setup
✺ Complete funnel builds for lead magnets, tripwires, evergreen or launch offers
✺ Email marketing platform setup, tagging and automation sequences
✺ Custom sales page, opt-in page and thank you page formatting
✺ Payment system setup and integration (ThriveCart, Stripe, Kajabi, PayPal etc.)
✺ Digital product, course or membership delivery setup and optimisation
✺ CRM automation and onboarding workflows (Dubsado, HoneyBook etc.)
✺ Creative formatting and branded delivery of funnel assets and client materials
Systems & Ops
✺ Backend audits and systems clean-up to eliminate friction and improve flow
✺ Team-ready SOP libraries and delegation systems for scalability
✺ Client portal or resource hub builds
✺ Workflow mapping and refinement across sales, delivery or marketing
✺ Automation strategy and platform integrations (Zapier, Airtable, ConvertKit etc.)
Project Management & Planning
✺ Project setup and launch management inside ClickUp or Notion
✺ Custom dashboards to track launches, team tasks, content calendars or client delivery
✺ CEO-level overview systems with planning boards and task priority flows
✺ Internal ops builds including hiring boards, SOP templates, and team onboarding spaces
✺ Notion or ClickUp setup and migration from scratch or existing systems
✺ Strategic planning sessions to help scope and structure upcoming projects
✺ Ongoing oversight with task tracking and milestone check-ins
I’m Jolene
ONLINE BUSINESS MANAGER, Integrator & coach
I’m a multi-passionate mama, online business manager, and certified embodiment coach, passionate about helping purpose-driven entrepreneurs build businesses that thrive without sacrificing what matters most.
With over a decade of experience managing top brands as a digital project and creative studio manager, and having faced burnout myself, I know firsthand the importance of creating a business that supports your wellbeing and aligns with your vision.
I believe your business should work for you, not the other way around. That’s why I focus on bringing clarity and balance to the chaos, handling the moving parts so you can focus on what you love most. From launching new offers and refining client onboarding to managing your team and streamlining your systems, I create structure and workflows that hold it all together.
Using tools like ClickUp, Dubsado, and detailed SOPs, I combine intentional strategies with streamlined systems that reflect your values and fit the season of life you’re in. My holistic approach integrates aligned goal setting, self-care, and sustainable rhythms to ensure your business is not only successful but also fulfilling.
The result? A business that works seamlessly behind the scenes, reflects who you are, and supports the freedom-filled life you deserve.
If you’re ready to let go of operational overwhelm and step into a business that feels balanced, aligned, and built for growth, let’s connect.
